October 24, 2021
Lucas showcases its global power in Jinan Exhibition.
The 90th China National Auto Parts Exhibition was celebrated at the Shandong International Convention and Exhibition Centre on October 17th to 19th, 2021.
As a leading global brand, Lucas Automotive had a significant presence and displayed three product families: alternators and starters, bulbs and wipers. More than 20 alternator and starter applications, together covering a broad section of the automotive parc, were displayed alongside HID bulbs, halogen bulbs, LED and bifocal lenses, fluorosilicate wipers and flat wipers. The design of the stand was based on the thematic global marketing campaign for the brand, ‘Every Box tells a Story’.
With professional, technical and deep industry knowledge available from the Lucas team in attendance, both the Lucas products and brand were well received by visitors to the show, where the Lucas stand was constantly busy and converted many enquiries into sales.
The 90th China National Auto Parts Exhibition covered an area of nearly 100,000 square meters, with more than 2,300 exhibitors, 3,500 stands and an attracted audience of 60,000 professional auto parts buyers. The exhibition, mainly focussed on the aftermarket, displayed many new products, new technologies, new materials, and generally provided the context for the development trends of China's auto parts industry.
Lucas. Our Range goes further, globally.