This huge poster has been erected in the Shanghai district of Jiading, Shanghai. Following through the global Lucas campaign theme of `Every Box Tells a Story’, the objective is to raise the brand awareness of Lucas and to direct traffic to the Lucasautomotive.com website via the use of a prominent QR code.
Its situation in Oriental Parts City, one of the top 10 automotive parts trading markets in China, attracts substantial interest to the eastern Chinese market and is close to a number of Lucas distributor premises located close by.
Lucas is the predominant advertiser in this location, as you would expect from a global brand that has a longer continuously trading brand history than any other, and whose range goes further for both Asian and European car marques.
Every Box tells a story. This one? The biggest and best parts supplier in the region.
In a day full of excitement and adrenaline, Julián Santero was crowned champion of the 2024 Turismo Carretera, establishing himself as one of the great names in Argentine motorsport.
Lucas Thrills at SEMA 2024: New Product Launches and Classic Car Highlights
Lucas was thrilled to be part of this dynamic event, where we met a diverse array of classic car enthusiasts, industry leaders, and automotive partners.
AAPEX 2024: Lucas Shines with Expanded Product Range and New Launches
The event featured over 2,500 exhibitors from 40+ countries, showcasing the latest products and technologies across 1,400 categories. It attracted 47,000 buyers from 130 countries.
Between September 5th and 7th, the city of Goiânia, in the state of Goiás, Brazil, hosted the Expo Peças 2024, a trade fair focused on the automotive repair sector.
