This huge poster has been erected in the Shanghai district of Jiading, Shanghai. Following through the global Lucas campaign theme of `Every Box Tells a Story’, the objective is to raise the brand awareness of Lucas and to direct traffic to the Lucasautomotive.com website via the use of a prominent QR code.
Its situation in Oriental Parts City, one of the top 10 automotive parts trading markets in China, attracts substantial interest to the eastern Chinese market and is close to a number of Lucas distributor premises located close by.
Lucas is the predominant advertiser in this location, as you would expect from a global brand that has a longer continuously trading brand history than any other, and whose range goes further for both Asian and European car marques.
Every Box tells a story. This one? The biggest and best parts supplier in the region.
En una jornada llena de emoción y adrenalina, Julián Santero se consagró campeón del Turismo Carretera 2024, consolidándose como uno de los grandes nombres del automovilismo argentino.
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